Role: Art Director, Producer

The objective for this campaign was to create awareness and push sales for an innovative product, which in this case was the Playdate Console. We decided that to create more sales we were going to target Older Gen Z and millennials who played with Game Boys and would appreciate the retro feel of the product. Our campaign manifesto was a pledge to transform playtime into an extraordinary experience. For our executions we decided to create billboards, TV commercial, and a brand new packaging. “Crank That!” being our TV commercial.